What are you looking for?
Sign up to get the latest
news and updates.
no, thanks
training courses

Advanced Artist Management

introduction

About the course

Advanced Artist Management course is for current artist managers, or any student that has previously completed our Basic Artist Management course.

During this advanced course we’ll rapidly build upon your foundation in artist management, providing the very latest skills and techniques for success, whilst developing cutting edge innovative ideas and concepts, set to revolutionise our profession. We’ll examine everything from the building of your artist management company, intellectual property protection, techniques for breaking into emerging territories, skills in creating fan experience journeys, explanations of new technologies such as blockchain, AI and much more. Our Advanced Artist Management course will place you at the front of the rapidly evolving music business ecosystem.

Advanced Artist Management

Syllabus

Module 1
Module 2
Module 3
Module 4
  • The artist management company: Structure, formation and development; New business models for the manager and artist; Contracting staff and the forms of compensation; Finding, developing and utilising management interns; Job description templates and appraisals

  • The artist manager’s business plan

  • Conflicts of interest and issues of expanding the role of the manager to label and publishing functions 

  • Investment: Finding investment for your company; Artist investment agreements

  • The manager as a consultant​

  • Restructuring the music industry for a new age​

  • Business managers and their role

  • The new music industry​ including the post album era, the next format of social music and labels as a service

  • Introduction to the practical project

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

  • Artist on-boarding process

  • Working with a signed artist

  • Establishing successful relationships with your artist’s record label: An in-depth look at contract provisions and their implication; Overseeing and supporting the in-house marketing of an artist at a record label; Monitoring label spend and support

  • Artist development: New methods of development; The artist as a writer – managing writers; The artist as a producer – managing producers;Co-writes, ghost writers and organising splits and ownership of music; Collaborations and featured artists; The artist influencer – developing artists that have found initial success in other areas including TV and fashion; Secondary revenue streams for the artist

  • Professional pitching and presentation masterclass

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

  • Fanbase engagement: Audience building, Fan base nurturing and growth; Understanding and cementing the principal connection of the super fan; Latest discovery techniques including the growth of new platforms such as Tiktok

  • Managing digital design and new fan experiences: Working with digital designers; Building user experiences with brands and label creatives; The fan experience journey – a case study 

  • Successful management of brand partnerships: Best practice guides for building these relationships; Latest developments in how brands partner with music; Pitching an established artist for sponsorship; Working with entertainment lawyers​; IP, copyright and trademarks

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

  • Big data – the manager as a data analyst: Sources of data, ownership, protection and uses​

  • Blockchain, VR, AI and advances in music business technology: Implications and case studies of practical usage

  • Developing revenue in emerging international territories

    • The growth and future prospects of emerging markets and issues associated with them, including China & the Middle East

    • Issues and opportunities for developing foreign language artists in English speaking territories 

    • International showcases and how to use them successfully for industry networking 

    • A guide to trans-national support including Jump: European Music Market Accelerator and MEGS: Music Export For Growth Scheme

    • Applying for visas, requirements and costs

    • Using new sources of data to target and grow international territories where the artist is finding success

  • Conclusion of practical project

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

Frequently Asked Questions

FAQs

Who is the course suitable for?
Does the course take place online?
Will I get a course certificate?
Do I need to provide anything?

This course is suitable for current and established artist managers looking to update and advance their professional skills, as well as Music Business Fundamentals or Basic Artist Management alumni. Students interested in the advanced workings of artist management and the methods being used by the best artist managers today will benefit from this course. If you are new to artist management, we recommend completing our Basic Artist Management course first, before enrolling for this Advanced Artist Management course. You should be 18 years old or older.​

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

Yes. Until further notice, all of our courses will be taking place online, through our virtual classrooms. These online courses take place live, so you can interact with your tutor and other students in real-time! With high quality video and audio, live notes, quizzes and breakout group sessions – the virtual classroom provides an immersive learning experience, where ever you are in the world!

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

Upon completion, students will receive a Certificate of Completion, signed by the tutor and the school directors, in the post.

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

A pen and notepad is all you require! We also provide comprehensive notes throughout the course. You will need internet access and a web browser (Chrome/Firefox). Prior to the start date of your course you will receive a web link and a password to access the virtual classroom.

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

career guide

Music careers