What are you looking for?
Sign up to get the latest
news and updates.
no, thanks
training courses

Record Label Business

introduction

About the course

Record labels sit at the very heart of the music industry – but how do they work?  Our exciting Record Label Business course will explain everything.

Are you thinking of starting an independent record label? Perhaps you’d love to find a job at one of the major labels, or as an artist, you have a vested interest in how these important companies function? If so, this course has been designed with you in mind.

We’ll explain the important business fundamentals in detail (involving contracts, income streams, expenses, collection agencies, manufacturing and distribution and more), and discuss all the exciting, creative elements (signing artists, developing artists, marketing and promotion, publicity and branding) involved in this course, running your own record label and more.

Record Label Business

Syllabus

Module 1
Module 2
Module 3
Module 4
  • What is a record label – it’s functions and the key roles within them

  • The current record label landscape

  • Major labels and indie labels – the differences

  • A&R (Artist & Repertoire) – functions and skills required

  • How to be an A&R agent

  • How to start a record label – ups and downs from someone who has run a record label successfully

  • Setting targets and goals at a record label – what will make you different

  • Registration, choosing a name and logo, trademarks and branding

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

  • Financing the label – find funding: affiliation, pressing and distribution deals, joint venture deals and production deals

  • Money matters and record keeping

  • The income streams of a label (sales, streaming, rights revenue, licensing, synchronisation, 360 degree income)

  • The expenses of your label (overheads, staff costs, taxes, MCPS bills, recording, production, advances, travel, manufacturing, artwork, videos, radio/TV/press promotion) 

  • Working with the collection agencies (PRS, MCPS, PPL and trade associations)

  • Legal affairs – choosing a lawyer, important points of a good contract, owning master copy, artist royalties, paying royalties, copyright protection and publishing

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

  • How to sign artists – what to look for in an artist, where to find artists and what makes your label attractive to them

  • How to release a record

  • A&R – Developing an artist and your relationship with them

  • Your team – press agents, radio pluggers, booking agents, distributors, manufacturers, managers and the artists themselves – the roles of each person, where and when to find them, and what they will expect from you

  • Physical: creating the physical product – manufacturing process, product formats, mastering, packaging inc. bar codes, costs, working with manufacturers, test copies and so on

  • Digital: the digital product – sales, streaming, digital stores, coding, presentation and branding

  • A guide to physical and digital distribution – getting into stores and digital stores

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

  • Marketing and promoting – clever and low cost methods of promotion

  • Getting publicity – live shows, release parties, free music, street marketing, licensing and ‘getting creative’ – our expert in guerrilla marketing strategies

  • Your artists’ press kit – bio, images, video and press releases

  • Music PR – promoting your artists’ music on the internet, print, TV and radio

  • Finding work and internships at record labels

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

Frequently Asked Questions

FAQs

Who is the course suitable for?
Where does the course take place?
Will I get a course certificate?
Do I need to provide anything?

This course is suitable for those that wish to start their own record label, improve their current label or wish to work for a record label in the future. It’s also perfect for people already working at a record label, artists/managers looking to self-release music and anyone that enjoys finding and promoting new artists or has an interest in A&R work. You should be 18 years old or older. No previous experience is necessary.

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

Until further notice, all of our courses will be taking place online, through our virtual classrooms. These online courses take place live, so you can interact with your tutor and other students in real-time! With high quality video and audio, live notes, quizzes and breakout group sessions – the virtual classroom provides an immersive learning experience, where ever you are in the world! 

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

Upon completion, students will receive a Certificate of Completion, signed by the tutor and the school directors, in the post.

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

A pen and notepad is all you require! We also provide comprehensive notes throughout the course. You will need internet access and a web browser (Chrome/Firefox). Prior to the start date of your course you will receive a web link and a password to access the virtual classroom. 

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

career guide

Music careers